# URL-encode the tag name: "Spring promo" becomes Spring%20promo.
curl -X DELETE https://api.ibubbl.com/v1/contacts/c8a1f4e2-3b9d-4f7c-a8e5-1d2c3b4a5e6f/tags/vip \
-H "Authorization: Bearer $IBUBBL_API_KEY"
const contactId = "c8a1f4e2-3b9d-4f7c-a8e5-1d2c3b4a5e6f";
const tag = "vip";
const res = await fetch(`https://api.ibubbl.com/v1/contacts/${contactId}/tags/${encodeURIComponent(tag)}`, {
method: "DELETE",
headers: { Authorization: `Bearer ${process.env.IBUBBL_API_KEY}` },
signal: AbortSignal.timeout(10_000),
});
const data = await res.json();
if (!res.ok) throw new Error(`${res.status} ${data.detail?.error}`);
console.log(data.tags);
import os
from urllib.parse import quote
import requests
API_KEY = os.environ["IBUBBL_API_KEY"]
contact_id = "c8a1f4e2-3b9d-4f7c-a8e5-1d2c3b4a5e6f"
tag = "vip"
res = requests.delete(
f"https://api.ibubbl.com/v1/contacts/{contact_id}/tags/{quote(tag, safe='')}",
headers={"Authorization": f"Bearer {API_KEY}"},
timeout=10,
)
data = res.json()
if not res.ok:
raise RuntimeError(f"{res.status_code} {data['detail']['error']}")
print(data["tags"])
{
"id": "c8a1f4e2-3b9d-4f7c-a8e5-1d2c3b4a5e6f",
"phone": "+14155551234",
"first_name": "Sam",
"last_name": "Rivera",
"email": "sam@example.com",
"city": "Brooklyn",
"state": "NY",
"timezone": "America/New_York",
"tags": [
"Spring promo"
],
"opted_out": false,
"opted_out_at": null,
"blocked": false,
"blocked_at": null,
"created_at": "2026-11-05T14:23:45.123Z"
}
{
"detail": {
"error": "not_found",
"message": "Contact not found"
}
}
Remove a tag from a contact
Remove a tag by name (URL-encode it), matched trimmed and case-insensitively. Idempotent: a tag the contact doesn’t have answers 200 unchanged. Removing a tag starts no workflow.
# URL-encode the tag name: "Spring promo" becomes Spring%20promo.
curl -X DELETE https://api.ibubbl.com/v1/contacts/c8a1f4e2-3b9d-4f7c-a8e5-1d2c3b4a5e6f/tags/vip \
-H "Authorization: Bearer $IBUBBL_API_KEY"
const contactId = "c8a1f4e2-3b9d-4f7c-a8e5-1d2c3b4a5e6f";
const tag = "vip";
const res = await fetch(`https://api.ibubbl.com/v1/contacts/${contactId}/tags/${encodeURIComponent(tag)}`, {
method: "DELETE",
headers: { Authorization: `Bearer ${process.env.IBUBBL_API_KEY}` },
signal: AbortSignal.timeout(10_000),
});
const data = await res.json();
if (!res.ok) throw new Error(`${res.status} ${data.detail?.error}`);
console.log(data.tags);
import os
from urllib.parse import quote
import requests
API_KEY = os.environ["IBUBBL_API_KEY"]
contact_id = "c8a1f4e2-3b9d-4f7c-a8e5-1d2c3b4a5e6f"
tag = "vip"
res = requests.delete(
f"https://api.ibubbl.com/v1/contacts/{contact_id}/tags/{quote(tag, safe='')}",
headers={"Authorization": f"Bearer {API_KEY}"},
timeout=10,
)
data = res.json()
if not res.ok:
raise RuntimeError(f"{res.status_code} {data['detail']['error']}")
print(data["tags"])
{
"id": "c8a1f4e2-3b9d-4f7c-a8e5-1d2c3b4a5e6f",
"phone": "+14155551234",
"first_name": "Sam",
"last_name": "Rivera",
"email": "sam@example.com",
"city": "Brooklyn",
"state": "NY",
"timezone": "America/New_York",
"tags": [
"Spring promo"
],
"opted_out": false,
"opted_out_at": null,
"blocked": false,
"blocked_at": null,
"created_at": "2026-11-05T14:23:45.123Z"
}
{
"detail": {
"error": "not_found",
"message": "Contact not found"
}
}
Remove a tag from a contact
Method:DELETE | Endpoint: /v1/contacts/{contact_id}/tags/{name}
Description: Take a tag off a contact by name, ignoring case and outer spaces. Calling it for a tag the contact doesn’t have changes nothing. Removing a tag starts no workflow, and the tag itself stays available for other contacts.
Authentication: API key in the Authorization header: Authorization: Bearer ib_pk_<64 hex>. Create keys in the dashboard under Settings → API access.
Request Body
None. The path parameters arecontact_id, the contact’s ID (a UUID), and name, the tag name, URL-encoded (Spring%20promo). If two tags differ only by case (VIP and vip), both come off.
# URL-encode the tag name: "Spring promo" becomes Spring%20promo.
curl -X DELETE https://api.ibubbl.com/v1/contacts/c8a1f4e2-3b9d-4f7c-a8e5-1d2c3b4a5e6f/tags/vip \
-H "Authorization: Bearer $IBUBBL_API_KEY"
const contactId = "c8a1f4e2-3b9d-4f7c-a8e5-1d2c3b4a5e6f";
const tag = "vip";
const res = await fetch(`https://api.ibubbl.com/v1/contacts/${contactId}/tags/${encodeURIComponent(tag)}`, {
method: "DELETE",
headers: { Authorization: `Bearer ${process.env.IBUBBL_API_KEY}` },
signal: AbortSignal.timeout(10_000),
});
const data = await res.json();
if (!res.ok) throw new Error(`${res.status} ${data.detail?.error}`);
console.log(data.tags);
import os
from urllib.parse import quote
import requests
API_KEY = os.environ["IBUBBL_API_KEY"]
contact_id = "c8a1f4e2-3b9d-4f7c-a8e5-1d2c3b4a5e6f"
tag = "vip"
res = requests.delete(
f"https://api.ibubbl.com/v1/contacts/{contact_id}/tags/{quote(tag, safe='')}",
headers={"Authorization": f"Bearer {API_KEY}"},
timeout=10,
)
data = res.json()
if not res.ok:
raise RuntimeError(f"{res.status_code} {data['detail']['error']}")
print(data["tags"])
{
"id": "c8a1f4e2-3b9d-4f7c-a8e5-1d2c3b4a5e6f",
"phone": "+14155551234",
"first_name": "Sam",
"last_name": "Rivera",
"email": "sam@example.com",
"city": "Brooklyn",
"state": "NY",
"timezone": "America/New_York",
"tags": [
"Spring promo"
],
"opted_out": false,
"opted_out_at": null,
"blocked": false,
"blocked_at": null,
"created_at": "2026-11-05T14:23:45.123Z"
}
{
"detail": {
"error": "not_found",
"message": "Contact not found"
}
}
Responses
200 OK{
"id": "c8a1f4e2-3b9d-4f7c-a8e5-1d2c3b4a5e6f",
"phone": "+14155551234",
"first_name": "Sam",
"last_name": "Rivera",
"email": "sam@example.com",
"city": "Brooklyn",
"state": "NY",
"timezone": "America/New_York",
"tags": [
"Spring promo"
],
"opted_out": false,
"opted_out_at": null,
"blocked": false,
"blocked_at": null,
"created_at": "2026-11-05T14:23:45.123Z"
}
{
"detail": {
"error": "unauthorized",
"message": "Invalid or revoked API key"
}
}
message values: Authorization Bearer token required, API key required (use Authorization: Bearer ib_pk_…), Invalid API key format, Customer account not found.
403 Forbidden
{
"detail": {
"error": "forbidden",
"message": "Account is suspended"
}
}
message is then Account is cancelled). Every API-key endpoint returns this.
404 Not Found
{
"detail": {
"error": "not_found",
"message": "Contact not found"
}
}
Authorizations
Bearer API key. Format: Authorization: Bearer ib_pk_<64 hex> (70 characters). Generate keys from Dashboard → Settings → API Access.
Response
The contact, with its tags.
Unique contact identifier (UUID).
Contact's phone number as first seen. Usually E.164; a contact first created by an inbound SMS can carry the sender's bare national form (e.g. 4155551234). Upserting any form of the same number returns this contact.
True if this person has opted out: a STOP reply, a rep in the dashboard, a Do Not Disturb in your connected GoHighLevel account, or POST /v1/contacts/{id}/opt-out. When true, every send to this contact returns 422 contact_opted_out. An opt-out can't be undone, and it belongs to the number: a contact deleted and created again is still opted out.
ISO 8601 UTC timestamp the contact was created.
IANA timezone used for this contact's sending hours, or null if not set yet. When it is null and the number is a US or Canadian one, iBubbl infers the zone from the area code and saves it here when the contact's first message is processed; otherwise your account's timezone is used. Once set, an upsert never replaces it, so pass timezone on the first upsert, before you send, or change it with PATCH.
The contact's tag names, sorted case-insensitively.
ISO 8601 UTC timestamp of the opt-out, or null.
True if you blocked this contact (dashboard or POST /v1/contacts/{id}/block). Sends to them return 422 contact_blocked until you unblock them. Unlike an opt-out, a block is yours to undo, and it fires no webhook.
ISO 8601 UTC timestamp of the block, or null.

